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The 6%DokiDoki Show
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HARAJUKU BOUTIQUE ADDS DRAMA TO SUPER-CUTE FASHION |
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by Tomo Kimura |
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A bright pink building in Tokyo's Harajuku section houses 6%DokiDoki. This clothing and accessories store not only sells uber-sweet fashion but also hosts fantastical thought-provoking theater that this year combined Middle Eastern allegory, girlie fashion, and modern dance.
6% signifies "a little," and dokidoki is the pitter-patter sound of a heartbeat; the store's tagline is "sensational lovely shop." That translates to feminine garments, bags, and jewelry in pastel and fluorescent colors with lots
of glitter. The shop looks like a fairy princess's room packed
with pink.
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"The 6% DokiDoki Show" has been edited for shojobeat.com;
the complete article appears in the November 2008 issue of Shojo Beat Magazine. |
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