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Pino Now! |
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Drive like a girl! |
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by Joel Enos |
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How kawaii can your commute get? Nissan just may have the answer with the Pino, an uber-cute girl-themed sports car that debuted in Japan in January. Critics were skeptical at first…they thought that by going so cute and so small, executives were too obviously pushing for a female audience and that it would all would backfire. But it looks like the opposite is true. At about $8,600 each, the Pino took in double the amount of expected orders in
its first month, and according to Nissan,
is still going strong.
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Pino Now! by Joel Enos has been edited for shojobeat.com;
the complete article appears in the July 2007 issue of Shojo Beat Magazine. |
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Want more articles like this PLUS six of the most addictive shojo manga from Japan delivered to your doorstep every month—before they hit the newsstands? Click here to subscribe now! |
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